NOTES

Designed this label while working on the grand opening of KREWE’s Nashville retail store. Inspired by the iconic Miller High Life pony bottle, the concept reimagines the familiar label with KREWE branding while maintaining the character of the original. Because the printable area on the bottle was so limited, getting the typography, spacing, and proportions to feel right took several rounds of refinement. The final bottles were made using waterproof adhesive labels, but seeing the concept come together made them feel like a fully realized product rather than a simple promotional piece.